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You’re not on the right channel(s): You’re unclear which channels and what content to publish to help get your message out.
Demand generation solution: Look at current customers and see what channels they used to engage with you (e.g. social, website, etc.) and what content they interacted with right before they raised their hands. Use that information to develop your next demand generation campaign.
You’re ready to launch a new product: You’re a new brand or are launching a new product, so you need to create demand.
Demand generation solution: Find the right channel, then position yourself in a way that grabs attention, creates buzz, and builds trust with your intended audience. Start by sharing your benefits rather than selling your product.

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3 Ways Generative AI Will Help Marketers Connect With Customers
3 min read

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