Keep track of everything that is said about your company on all social media platforms. At this point, knowledge is power. Literally!
Monitor your social networks - TWO Digital
Monitor your social networks
The crisis is over, you and your team were efficient in resolving it, and that email data streak of bad luck is gone. Now it's time to understand what the crisis may have caused in the long term.
With the support of your team, conduct an in-depth analysis of the crisis , using social media as a brand thermometer. If there was a drop in followers, where and how the crisis began, how your employees responded to the crisis, what was the traffic on your website at that specific time, and did the action plan work as planned? If another crisis like this were to arise, how should your team act? With these answers, evaluate and review – if necessary – to prevent it from happening again.
Going through moments of crisis is completely normal in companies that have a public brand. How you deal with the crisis will determine whether your company will survive and whether the impacts of the crisis will be quickly corrected.
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