Graphic Design Change in Different Email Types

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This targeted, sales-focused approach can be especially rich people database for contacts who have already demonstrated specific interest or are at an advanced stage in the decision-making process.

DEM vs Dedicated Sales Email: Comparison of Options for the Third Phase of the Contact Flow
It is important to consider that the choice between a DEM and a dedicated sales email depends on the characteristics of your target audience, the objectives of your campaign and the time available.

DEM may be more suitable for promoting products or services to a large list of contacts, while a targeted sales email may be more effective for qualified contacts with a higher level of engagement.

Of course, always remember to adapt the flow to the specific needs of your company and to respect the regulations on privacy and consent of the recipients to ensure ethical and effective communication.


When it comes to cold emails, newsletters and DEMs, it is important to consider how to adapt the tone of voice, marketing approach and graphic design in each type of email.