Using Animated Images to Increase Email Marketing Engagement

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Writing effective marketing emails is an art. Captivating chinese overseas europe database that drive readers to take action can be achieved through visually appealing and creative content, such as videos and photos, that can stimulate curiosity and get clicks.

Going beyond traditional GIFs and videos, the trend of 2023 is Cinemagraphs: a new form of visual storytelling that captivates and engages. The combination of still images and animations in a single image creates a surreal effect that captivates and captures the attention of users, offering unique perspectives on storytelling.

Advanced Email Personalization – You send to many, but your reader is unique!
Email personalization has become a must, with recipients expecting ever higher levels of relevance. To achieve this, marketers can no longer rely on broad segmentation alone, but must dig deeper into their address databases to gather and utilize all the additional recipient information that may be available to create even more targeted messages.

Demographic data is the starting point, but additional behavioral information collected over time and integrated with company CRMs offers additional opportunities to maximize reader engagement through personalized content.