This indicator is key to evaluating

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Prisila56
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Joined: Mon Dec 09, 2024 4:10 am

This indicator is key to evaluating

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How to improve the response rate in mass SMS campaigns? In addition to focusing on consumer needs, it is key to correctly structure the message, include a direct and clear CTA (call to action), and personalize each message as much as possible. If you are using RCS, using buttons with suggested responses, menus or image carousels will be vital to achieve up poland whatsapp number data 5 million to three times more responses.

4. Click Rate or CTR
Acronym for Click Through Rate (CTR), or click rate, refers to the clicks that occur on a link included in the text message , and is obtained by dividing this figure by the number of times that text is sent or displayed.

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When reviewing KPI examples like this, SMS reaches an average of 6%, much higher than the CTR of email marketing (1%) . RCS comes out even better valued, with up to 12% CTR. This metric helps to understand the performance and impact of campaigns in relation to CTAs.

In addition, the performance of strategies such as sending mass SMS or RCS to activate a discount, tracking a product or sending forms to determine customer satisfaction.
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