understand your customers' psychology?

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Big data provides answers to the questions you need to address for exponential business growth. For example, one of the most important questions a growth hacker will need to address is the customer journey : the process leading to the sale.

The customer journey is a long process that is often complex to understand. Even customers themselves often can't accurately explain how they arrived at a specific purchase decision or what factors most influenced that decision. This is largely because what happens in a person's mind is a kind of black box where consumers collect, store, and retrieve information, and combine it in their own individual ways.

The process is also influenced by the environment, mood, and a number of other factors, perhaps the most relevant being the availability of money. More recently, how can COVID-19 affect a customer's decision to purchase? We'll look at a real-life example.

It's no wonder no one knows exactly how someone ultimately arrived at a purchasing decision, but we can find quick approximations using Growth Hacking techniques.

Therefore,

How to analyze the customer journey with big data to
In a context as uncertain as the one we're experiencing in the 21st century, and with so stockholder database many stimuli, capturing your customers' attention becomes increasingly difficult. Most users won't have even read this paragraph; they'll simply have left the page. To capture the fleeting attention of your users or customers, the solution lies in transforming all the information and products we share with our customers into stimulating, unique, and genuine experiences.

The Growth Hacking solution lies in creating complete Customer Experiences based on marketing automation and Big Data analysis.

These experiences are determined by your Buyer's Journey, and the only way to track that journey is by using Big Data technologies.

As we can see, everything is closely related. You must offer your potential customers the right services at the right time until you immediately resolve any questions or concerns that may hinder the purchasing process.