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Benefits of guerrilla marketing
Minimum investment
For short or medium-term objectives
Increase visibility
Brand positioning
You go viral
You stand out as an innovative and creative company
It is possible to use guerrilla marketing in digital media.
Guerrilla marketing was initially designed for traditional advertising, not digital. However, the concept mom database is so versatile that it's not difficult to use in digital media. And it's adapted so well that the results are beyond brilliant.
It's all about thinking of innovative ways to reach customers, but above all, it's about generating interactions and creating experiences that make customers feel like part of a big family.
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Some clear examples of guerrilla marketing are the following:
Uncle Netflix:
When it comes to using social media, many companies are boring, which is why Netflix decided to interact with its audience through a familiar figure: the uncle himself, who chats, asks questions, and gives advice on the series and movies you can watch on the platform.
He's done it so well that the number of people who come in to ask the guy things and also find out what he thinks or how to bully certain comments.
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