Transparent comparisons of suppliers have become an integral part of our digital lives. The logical consequence of this fact is that customer loyalty is declining – it is obvious that those who compare tend to choose the cheaper option when in doubt.
However, from the commercial point of view of suppliers, customer loyalty is much cheaper than acquiring new customers. For this reason alone, it is very important for companies to increase and ensure 99 acres database customer loyalty. Most suppliers try to maintain and even increase this loyalty if possible by paying more attention to the desired target group. This is what we call customer orientation.
This also includes regularly and systematically recording and analyzing, for example, needs and expectations, maintaining personal contact with customers and, last but not least, regularly measuring customer satisfaction. The bottom line is that these are all key elements of customer orientation. By the way, this is often equated with customer-centricity – incorrectly. Because there is much more to the customer-centric approach.
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