The two lead generation KPIs we should monitor to evaluate the overall performance of our activities are the number of contacts generated per month and the site conversion rate, that is, the number of leads divided by the number of visitors each month.
At the same time, however, in order to make more accurate assessments we must not forget to consider the context of reference.
Regardless of the positive or negative behavior of the conversion rate or the number of leads gambling data japan generated per month, it will be necessary to observe all the KPIs that can help us better understand the real data.
Number of organic search engine impressions.
Number of keywords for which the website is positioned.
Total views and sessions.
Time spent on site.
Pages per session.
Bounce Rate.
Click-Through Rate (CTR) of ads or posts on social networks.
Cost per click (CPC).
Cost per lead (CPL).
Conversion Rate of the landing page.
Lead by channel.
Number of followers.
Engagement rate.
From lead to Marketing Qualified Lead (lead generation KPI)
When talking about lead generation KPIs in a B2B context, one of the key considerations is, of all the leads generated, how many of them are commercially relevant to the products we sell? Who do you want to strengthen your relationships with the most by investing in them?
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