Market segmentation ?

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The fundamental steps to develop the strategy are:



Identification of objectives
Building market positioning.
Definition of the online value proposition
Development of the dissemination plan through digital channels
Creation of digital channels for communication and customer relations.
Digital marketing trends
For those passionate about innovation, digital marketing is the perfect field . There are many innovations. Many are already having a significant impact on business models, processes, and capabilities, to the point where they can be defined as "current trends."



In fact, as is often the case, it is technologies with a certain degree of maturity and widespread job seekers database adoption that offer the most interesting evolutionary possibilities. There are undoubtedly trends currently receiving extensive coverage in the specialized press, such as AI. However, the impact on most companies is still very limited.



The main current trends
Big Data Marketing / Marketing Analytics
Now much more than a trend, it's an established reality. The potential of analytics tools allows for highly sophisticated and detailed analyses of people's behavior , the performance and results of initiatives and campaigns, and ongoing performance monitoring.



Data collection, aggregation, analysis, and visualization thus become a crucial skill set for modern 21st-century marketing. Associative rules, clustering, sentiment analysis, web and social media analytics, and semantic analysis make it possible to manage and analyze volumes and types of data that were previously unthinkable.