Another crucial piece of technology is the Customer Data Platform (CDP) , an evolution of the DMP ( Data Management Platform ). It's a single, marketing-managed database accessible from all Marketing Automation systems .
It collects real-time data related to individuals from different sources, both offline and online.
Consolidate individual profiles at the individual level, linking attributes to identities across devices.
Segment, that is, manage segments based on predefined rules. It should also be possible to import and develop customer models created in external environments, using advanced analytics or data science systems.
Activate: Boost email campaigns, smartphone messaging, and data- driven advertising .
Business intelligence comes from data
Companies must develop a corporate culture centered on data, collaborating with data, and chinese overseas europe database innovating with data , making this culture a component of their identity. Global research firm IDC is also convinced of this and has coined the term "business intelligence" to define an organization's ability to synthesize the information it needs to learn, applying the resulting knowledge on a large scale.
The ability to synthesize information , which consists of the process of converting data into information and then into knowledge
The ability to learn , which refers to the awareness and understanding of the relationships between various information and previously developed knowledge, as well as its application to a particular problem.
The application of knowledge on a large scale, supporting decisions at all levels of the company, from managers to workers, from machines to automation tools.
While spending on data management and analytics services and solutions will continue to grow at a double-digit pace, IDC reveals that only 29% of surveyed organizations say they are “very prepared” to address data challenges in the near future .
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