Source gif: official Yandex website
Now, products that have been added to the cart and forgotten by customers can be marked as “Already in cart,” which attracts additional attention and highlights to users that they were interested in these products, which can significantly increase conversion.
"I think the most significant improvement in this update is the ability to show products that were added to the cart but not purchased. This is a great feature for YAN. For example, if a user goes to an online store, adds products to the cart, and then closes the site, they can see these products later and be able to go to them directly from the ad. Previously, it was possible to do peru mobile database something like this, but it required complex manual settings using additional tools. The new format makes life much easier for directors and allows you to increase the target metrics of advertising campaigns. For example, with its help, you can significantly increase the number of clicks (CTR) and, accordingly, the number of purchases."
Commentary from Ivan Melkov, contextual advertising specialist at Andat
How to activate a reminder
To enable this feature, create product ads that will be shown in YAN using EPC, Product Campaign or Smart Banners. This will work provided that the website is correctly configured for eCom and Yandex Metrica so that Yandex Direct can determine that the product was left in the cart. To do this, you need to enable retargeting .
Read also: Cookieless tracking method for users
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Special offers in ads
Source gif: official Yandex website
Now you can add information about discounts, bonuses and gifts directly to banners with 1 product and mosaics. This helps not only to capture the attention of users, but also to increase the number of clicks on ads, stimulating interest in making purchases.
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