Pay attention to commemorative dates

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Creating and maintaining a calendar of actions related to commemorative dates is essential for any marketing plan, but when we talk about personalized relationships, certain precautions must be taken. After all, imagine sending “Happy Mother’s Day” to someone who doesn’t have children or to men? The customer won’t feel like an important part of the brand.

So, list dates that speak to your niche market and the style of your audience. To define the messages, also evaluate your segmentation possibilities to avoid a direct message reaching the wrong person.

Send payment reminders
More than a third of Brazilians were in default oman telegram data at the end of 2019, totaling 63.8 million people, according to estimates from Serasa Experian – data that explains the importance of notifying the payment of a purchase. It is possible to avoid losing a repurchase due to lack of payment with the support of automation.

Use email to notify customers who have recently placed an order but whose payment status is not yet listed as paid. In other words, it is a way to impact those who purchased via bank slip “X” days ago and have not yet paid, or those who had their credit card declined.

Reactivate customers
An inactive customer is one who has not made a purchase for a certain period of time, for a variety of reasons. If, for example, repeat buyers usually purchase your products every three months, the group of customers who remain furthest from this period can be considered inactive, and they will be the target of your reactivation campaign.

The trick is to create a pre-inactivity trigger, in which you contact the customer before they fall into the inactive period. For example, if the inactivity cycle is 60 days, you can schedule a campaign 50 days after the last order, offering benefits and discounts.

Customers like personalized service and to purchase products with added value. Therefore, when contacting them by email, create an individual experience that corresponds to the needs and desires of each one and surprise customers with coupons, suggestions, tips, cards, gifts and bonuses for future purchases.