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How to Create a Call to Action (CTA) That Works How to Create a Call to Action (CTA) That Works Entertain your readers For the first series of emails, don’t instantly go into “sales” mode. There will be time for that later! Instead, show your human side and your personality. Send your subscribers emails about: Local charities you are involved in Events taking place in the city Updates on interest rates in the market Periodic comparative analysis of the market.

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CTA: Find your price range LEFT BLOCK: Attend a free class Get a head start at one of our home selling classes where a local Redfin agent will answer all your questions. CTA: Find a class near you RIGHT BLOCK: Find out before anyone else Use the filters for the properties that interest you and receive immediate updates tailored to you. Redfin Real Estate Email Example that will instantly make your emails more valuable? It is the customization Find out what your newsletter subscribers are interested in early on so you can personalize your messages and offer value to them, starting with your homepage.