Five points to make your overseas e-commerce site a success

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Some people have launched e-commerce sites in Japan, and while they have grown rapidly and are now seeing a slowdown in their growth, others have struggled to make a dent. At times like these, it is no wonder that the idea of ​​"expanding overseas" comes to mind. Since e-commerce sites are online businesses, the start-up costs are low, making them the perfect platform for expanding overseas.


So, this time we will introduce five things you should keep in mind in order to successfully operate an e-commerce site in the global market.

1. Clarify your purpose and target
We do not recommend that you try to expand your oman mobile database EC business overseas without thinking. In many cases, there is a high possibility that other companies have already captured that market. It is very difficult to suddenly succeed in overseas EC when you have almost no business foundation, so you should first clearly define your purpose and customer target and make sure you have a good chance of success before you make an advance.

2. Thorough local research
To determine your customer target, you need to know about the local area. There are many things you need to understand to make your overseas e-commerce business successful, such as geography, economy, politics, laws, and technology. Only once you have this basic information can you make use of research into demographics, internet penetration rates, market size, and potential customers. If you find it difficult to research every detail on your own, it may be a good idea to ask a marketer who was born and raised there for help.

3. Website Localization
It is also very important for overseas e-commerce to display websites in the local language (localization). Even if customers visit a website, if they don't understand what it says, they will just turn back. Localization can increase conversions by as much as 70%, so it's definitely something to try.