Have you ever heard of the term stakeholders? If you are an entrepreneur or work on the front lines in a company's management position, it is essential that you learn this concept and its importance.
Loosely translated into Portuguese, this word means “interested public”. As the name suggests, it refers to people who are interested in your company’s results and processes.
Do you want to better understand the concept and, in addition, who your company’s stakeholders are? Then continue reading this content, as we will explain more details later!
What are stakeholders?
In Portuguese, this term is known as public of interest australia telegram data or interested parties. Created by the North American philosopher Robert Edward Freeman, this concept refers to all people or companies that are impacted by the actions of an organization.
In this sense, without the assistance or partnership of these parties, the business would cease to exist. Therefore, there are two different types of stakeholders. See below!
Internal stakeholders
As the name suggests, these are those who act within the environment of an organization. They are:
Managers;
Collaborators;
Shareholders.
External stakeholders
External agents are outside the company's perimeter, but somehow contribute to its success. Here are some examples:
Customers;
Suppliers;
Media;
Government;
Union.
The importance of stakeholders
Have you ever mapped out your business stakeholders? Keeping them in mind is essential. After all, they can all have a direct impact on your business. Check out some of the benefits of having this aspect well aligned in your organization below!
More assertive decisions
By getting to know your stakeholders, you will have the opportunity to uncover their challenges, needs, etc. As a result of this action, you will make decisions based on this information, making the process much more assertive and efficient.
With this attitude, you will be able to achieve a perfect balance so that you can please all stakeholders in your business, whether they are customers, employees, etc.
Risk reduction
By knowing all the parties involved in your business, the chances of risks will be reduced, as you will be able to anticipate them all. In addition, you will be able to communicate directly with them to create quick solutions that meet their needs.
Relationship improvement
By keeping your stakeholders in mind, you can create actions to please them, so that they can establish an increasingly better and lasting relationship.
Know that demonstrating the importance that these parties have for your business is essential for the partnership to become stronger, benefiting both parties.
- Board index
- All times are UTC
- Delete cookies
- Contact us