What kind of videos will increase your brand value?

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What kind of videos will increase your brand value?

Videos, which can carry a variety of messages, are a very effective content marketing tool for companies that want to increase their brand awareness and sales. Today, 6 billion hours of video are played on YouTube every month, and video is becoming indispensable for capturing the hearts of users.

So, this time we will tell you about some points to keep in mind when creating videos that will attract users who may become future customers, especially videos that will increase your brand value.

First, clarify the purpose of the video.

There are two main types of videos that companies should create: videos that increase sales, and videos that communicate the brand image and entertain viewers.

Videos aimed at increasing sales need to include turkey mobile database information that leads to purchases, such as the features and benefits of products and services. On the other hand, videos that convey a brand image need to make users who enjoy the video want to watch more videos on the brand's YouTube channel.


Videos aimed at increasing sales are relatively easy to make because the information to be included is specific. However, videos aimed at conveying a brand image are aimed at conveying what the company values ​​to the target users and giving them a good impression, so there are an infinite number of ways to express it, and many people find it difficult to make one.

So, what should you pay attention to when creating a video to improve your brand image?

1. 　Weaving a "story" about your company

What is needed to increase brand value is not superficial information like a press release, but the "story" that the company has.

Ask yourself: What do we care about? What experience can we promise our customers by using our product? How can our product change their lives? Find a story that resonates with your customers. Successful videos have one thing in common: they tell their story.

The following Nissan video shows a couple who purchased a Serena and the delivery of a surprise gift for the wife. It is a heartwarming video that gives a glimpse of the company's philosophy of "enriching people's lives through innovative car services."