Tools like Google Keyword Planner can help you choose the right keywords and help you make sure your decisions are right. Before you determine which terms are most relevant to your business, your clients, and your marketing approach, carefully review the suggested keywords and their search volume. You’ll also find out how competitive they are and what your estimated cost per click (CPC) is in Google Ads . The higher these values are, the harder it is to rank for those keywords in search.
How to use keywords effectively
Choosing the right keywords is just the beginning. Once you’ve lithuania phone number data determined which keywords are most likely to resonate with your company’s target audience , it’s time to incorporate them into your marketing content that will be informative or entertaining for your users. Some of the best places to integrate keywords include:
• About Us Page. This page should express your company’s purpose, mission, and long-term goals. It can also reference benchmarks or standards you’ve met, awards you’ve won, or memberships in relevant industry associations.
• FAQ page. This is a great solution that responds to the rise of voice search. FAQs can include keywords based on questions about your company’s approach to manufacturing, how you communicate with customers, where your facilities are located, or what green and sustainable practices you’re committed to.
• Blog Posts. Give your customers a glimpse into your manufacturing process with targeted blog posts that answer their top questions. These posts can be shared on social media or sent out via email newsletters to drive traffic to your website.
The Google Ads Keyword Planner tool will help you find the right keywords
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