How to measure the success of your advertising

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Depending on your goal, there are many ways to track the success of your Facebook ads . Since it's hard to tell whether your ad had an impact on a conversion for a job or repair order, you can measure success based on year-over-year or month-over-month growth in orders. You can measure orders against the same period last year to eliminate the influence of certain times of the year.

Have realistic expectations
New advertisers sometimes expect people to take hungary phone number data action the first time they see an ad. This happens occasionally, but it’s rare. Facebook has no idea whether the people it’s showing your ads to need the services of a craftsman right now. The real power of PPC ads on Facebook is in gradually building awareness of your business and building trust in your craft.

It's like watching a KFC commercial. When you see one, you probably won't immediately go out and buy some chicken wings. But when you get hungry, you might want to go buy a bucket of chicken. Most people need to see the commercial many times before they make a purchase.

If people have a leaking faucet and are desperate for someone to fix it, they might call you right away. But most people will only become aware of your business over time - if they see your ad many times over a period of time, they will build trust in your company , so when they need a handyman or handyman, they will think of you.