Live marketing: communication in the era of consumer protagonism

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Live marketing is one of those expressions that many people haven't heard of yet, but have certainly seen come to life. The term is relatively new – it was “introduced” into the Brazilian marketing market in 2013 by Promoview , a website specializing in promotions and events. That was the year that the first Brazilian Live Marketing Congress took place. Since then, more and more agencies and companies have started to adopt the strategy with their clients.

What is live marketing?
According to Promoview's own definition , live marketing is defined by the set of marketing activities that provide azerbaijan mobile database interaction between brands and people, leading to better acceptance and understanding of products, services or purposes.

This is a type of promotional action that stimulates and provokes through sensory experiences, above all. In other words, live marketing has its origins in the desire to offer more memorable brand experiences to consumers, placing them at the center of strategies, in order to generate more engagement and involvement.