Search engine optimization, or SEO , is one of the most essential aspects of your company's online positioning. SEO is necessary to help search engines understand what each page is about and whether or not it is useful to users who are searching.
online positioning of your company
The following points will help you improve your site's organic performance, which will directly help you get more qualified leads:
Mobile version of your site
We are ending the second decade of this millennium, it is well known that most georgia phone number data searches are done through mobile devices and today, more than an opportunity, it represents a necessity .
Use of video
Year after year, the use of video content generates greater interaction ; take advantage of this resource to increase your credibility as an expert, increase your visibility and benefit your company with more visits.
Try to have a presence on social networks
SEO results can take a couple of months to show, so it is a good idea to invest time in redirecting traffic to your page from social networks . It is important to know which ones have the most impact, according to your Buyer Personas (ideal buyer profile).
Online Directories Directorios México , Empresas de México and Hotfrog are some options where you can register your company online. Having a presence in these directories will help people find you on sites other than social networks or Google.
Blog
If you don't have a blog , now is the time to get one. Answering questions from your current and potential clients will help you position yourself and gain credibility through the production of relevant, quality content .
Keywords
Using the most relevant keyword in the title will improve the click-through rate (CTR). This also applies to URLs and body copy. Ideally, you should have a title between 50 and 60 characters, including spaces. This Google tool is a great help in finding the right keywords.
Meta title
This will appear on the search results page (WILL). It specifies what product or service you sell and where you sell it – online, in a city, nationwide, etc. This is usually not as popular, but it will increase your traffic.
Meta description
Appears below the link to your page on Google; create an attractive text that includes relevant keywords to increase your click-through rate (CTR). If this description is longer than 160 characters, it will be automatically cut off, so try to stay within that range.
Using images
Including images (illustrations or photographs) on your website and blog helps you to capture the attention of visitors . Use one keyword per image (alt-text) and remember to use quality images and if you didn't take them yourself, make sure they are royalty-free.
Are these activities covered within your company? To achieve them and follow them up properly, you need excellent organization within your work teams, as well as a marketing strategy that allows you to achieve your goals.
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