The brand at the time, place and in the way the consumer wants: learn about geolocation marketing and its trends

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When it comes to technological trends, there is a lot of talk about artificial intelligence , cognitive computing , blockchain , the Internet of Things , and so on. These are innovations that really cause a stir among any manager, who must be aware of the impact they have on their segment of activity. However, it is still difficult to measure this effect in practice; there is a lot of speculation and little concreteness. In parallel to this, other concepts incorporate already consolidated technologies, offering more tangible results and, therefore, deserving your attention. Geolocation marketing is one of them.

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A star in top form
Monty Munford, a mobile expert and Forbes columnist , uses a football metaphor to relate geolocation marketing to other technologies. According to him, these trends can be compared to young talent: “players can be amazing when they are 14, but the vast majority of them end up failing when reality sets in.”

For him, geolocation marketing is the opposite: “it’s not about a teenage player who promises a lot, but about an established player who is slowly changing the world.”

“The world?” you might ask. Well, Munford has no doubts about what has already been done and the potential that the sector has to reach. He claims that by mid-2020, the geolocation marketing market will be worth between US$20 and US$60 billion per year. But today’s figures are already indisputable: “it is a growing part of marketing budgets, growing at a rate of 40% per year,” says the columnist.