How to attract more students to schools?

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Schools have made an effort to adapt their educational model to a modern society. However, most still have the main challenge of convincing digital parents to attract more students. How can this be achieved?

how-to-attract-more-students-to-schools



What has changed for schools?
Technology has transformed the way we learn and therefore also the way schools should teach. Some schools have made efforts to change their educational models, the most common in Mexico: implementing the UNO system.

However, it is not just the way students study that technology has transformed; it is the way parents of potential students search, discover and choose institutions and courses. The educational decision-making process is moving online.



Parents are searching online and are more informed
Before the Internet, parents went directly to schools to request information, depending on the physical spaces and school representatives to obtain it. Now parents first look for information and references about the ecuador phone number data school on the Internet, and then go to the physical space.

Currently 70% of the enrollment decision process is completed before speaking with a school representative.

Schools are still learning to adapt to the digital world. However, having an “online presence” with a website and someone who “manages” social media is not enough if there is no strategy to support the efforts.

How to adapt to these changes to generate leads?
Schools must learn to identify how their potential students and/or their parents search online and what elements they consider when choosing an institution, since parents expect more and better communication before, during and after enrollment.

In our experience, the inbound marketing methodology helps generate qualified prospects, accompany parents in the decision-making process, and manage the relationship with family members to encourage recommendations from satisfied parents.

The key is to build a relationship with the parent, beyond the traditional enrollment periods. Here are some recommendations to achieve this:

Research the motivations of your current students' parents that influence their decision to enroll and keep their child at your school. What kind of parents do you have? How does your school support them (beyond their child's education)? What challenges do parents face, and how might you help?
Classify the types of parents. For example, the needs and motivations of a working mother are different from those of a stay-at-home mother.
Use personalized messages based on their motivations in advertising materials, on the website and on social media.
Generate the information that parents seek to make the decision to enroll their child in your school, based on initial research.