These people posting about you are loyal to your e-commerce brand already.
So, go through their social media and see the followers’ count, and if they have a considerable amount of the following, reach out to them for collaborative opportunities.
When searching for influencers in your niche, the best place to start is with well-known and famous people in your industry. Industry influencers help spread your word faster and build brand awareness in your target audience!
To find such influencers, set up Google searches for find your cell phone number list your industry-related keywords and see who is regularly writing content or making a video or pictorial content about the same. You can also browse forums to see who is regularly answering questions that relate to your industry.
3. Find influencers who are promoting your competitors
This is another quick and easy way. Reach out to influencers who are already working with your competitors. This doesn’t mean they can’t promote your products. On the contrary, the influencers who already write and post about your industry will be more likely to share content about your business than those that never mention other brands of your industry.
You can find such influencers by searching industry-related hashtags on social media to see who regularly shares such content. You can even simply stalk your competitors’ social media.
4. Gauge the influencer’s authority
While choosing the right influencer for your e-commerce campaign, you need to evaluate their authority. This will determine if they have a relevant and organic reach to help you meet your goals. You do not want influencers with fake or paid followers.
Consider the following influencer ranking factors to measure their authority:
Their number of followers
Whether all their followers are real and not fake or bought.
Engagement rate of followers
Alexa Rank of website
Their quality of content
How deep knowledge do they possess about the industry?
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