2 basic tips to avoid ending up in the trash

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Newsletters are there to remind readers who have provided you with their email address that your company exists. Well-targeted emails can increase brand awareness. They can help not only in obtaining reviews and references, but also in ordering the product or service you offer.

Be aware that your customers' email inboxes are flooded with dozens of newsletters every day. It's up to you to stand out from the crowd so that the reader doesn't delete your message, but rather reads it with interest. To do this, we recommend focusing on 2 basic things:

Email subject line – stand out from the crowd by coming up with a short, catchy subject line that makes the reader want to click (short subjects, in particular, have the highest conversion rates). Provide basic, enticing information that makes them want to learn more. We wrote about how to write a subject line here .
Pre-header – in addition to the subject, the recipient can also see the pre-header, which is the text qatar phone number data after the subject of the email, a kind of parallel to the meta description in the SERP. This means you have a unique opportunity to fit into a few dozen characters a summary of the most interesting things the reader will find in your message. If you do not fill in the pre-header, the first sentence of the email will be displayed here (usually a greeting and the first few phrases). What content should you fill in the pre-header with?
Offer something tempting, exclusive: “We have 5 new products for you at half price.”
Show off what makes you special: "We deliver the goods within 24 hours."
Emphasize time: "Exclusive 40% discount valid today only."
Draw the reader into the story: “Marie tried our 30-day diet program. Read about her results.”
Increase credibility through the experiences of others: “1,157,000 people have already tried this product.”
Use a personal address: "Dear Peter, we've tailored this discount for you."
Email opened. Hooray! But what's in it?
To find out what the right newsletter should contain, use the inverted pyramid principle . It will be an imaginary guide to how to proceed step by step when writing.

Highlight the most important information that summarizes the entire web text right at the beginning, and do it clearly. Feel free to put yourself in the role of the person receiving your newsletter. What would you like to know first? What do you consider the best? Remember that the very beginning of the message, sometimes even just the first few words of the headline and subheading, decides whether the reader will read on or “delete” you. The further you are with the text, the less important information you provide.