Google has introduced standardized mapping, the same for all sites in the world, simply with the aim of identifying interaction signals even more easily. And how do you think it will use this data? For SEO? Of course, but not only. Always remember that Google is a company. And the heart of its business is advertisements. It is therefore easy to imagine that this new and gigantic amount of data will serve Google above all to improve the targeting of ads.
Given that privacy regulations have made it increasingly jiangxi mobile number database difficult to target users based on demographic data, Big G compensates by analyzing user behavior on the web in detail. And based on how you interact with the pages (and with which pages) it is easy to understand if you are a geek or the housewife from Voghera! Google Analytics 4: software for a few Bad news moment. GA4, precisely because it is based on events - which are provided through a data stream - is damn complicated.
Then you're bound to have a hell of a time with the new version. Forget the ready-made food of Universal Analytics, that beautiful and easy-to-consult data. With Analytics 4 the learning curve becomes much steeper. Probably, over time, templates will be made available to interface with the data stream, a bit like what happens now with Google Data Studio.