Use metrics and data to support decision making

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You can "score" projects based on a variety of criteria: target audience, projected hours, expected impact on the business, etc. You can then use these values ​​to calculate a priority score for each project. The more points, the higher the priority.

For example, a campaign aimed at ideal client A, with a three-week delivery time, algeria phone number data that requires 15 hours of work will have a higher score and therefore a higher priority than a project aimed at client B, which launches in six weeks and requires only six hours of work.

You can find an example of a marketing scoring system here .

Set a time limit
Once you have all the relevant information, it's easy to get bogged down in debate, inspection, and evaluation until you become paralyzed by overanalysis. Instead, set a timer and give your team 20 minutes to make a decision about the importance of the project. You'll be forced to analyze only the key data and make a concrete decision about how much of a priority the campaign in question is and how it advances the organization's goals.

Get the team to respect the top priorities
By combining these campaign prioritization strategies with a collaboration and work management tool like Wrike, you can identify marketing initiatives that deepen your business strategy, get your team to collaborate effectively on the most important projects, and analyze the impact of each campaign on the bottom line. Start a free two-week trial of Wrike today—no download or installation required.