What should be the future approach to inbound tourism?

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Looking at this "Inbound Tourism Measures Awareness Survey," it seems that over 75% are taking some form of inbound tourism measures. Multilingualization of websites is also progressing, and in fact, nearly 70% of companies have websites that support foreign languages.
However, the implementation rate of "cross-border e-commerce" measures under the "Inbound Tourism Measures Implemented" category is low at 8.4%. In other words, while websites are multilingual, few stores sell the products they handle. It can be inferred that although
there is contact with foreign tourists before they visit Japan, there are few opportunities for them to purchase products from stores that they have contact with during their stay after returning home.
In order to increase contact with foreigners, it is necessary to expose yourself to many media outlets, not only by having a website that supports foreign languages, but also by using Facebook, Instagram, Twitter, YouTube, etc. If you can get them to visit your store, they will be able to experience the value of the products in the store and purchase them. It
is also important to provide product purchasing tools romania whatsapp data such as cross-border e-commerce sites so that they can continue to purchase the products after returning home.
Nowadays, there is a trend of foreigners who visit Japan liking Japanese products and purchasing them again after returning home. It can be said that building a cross-border e-commerce site is essential to meet inbound demand.



Summary
The government has set a goal of 40 million foreign visitors to Japan and 8 trillion yen in spending by foreign tourists in 2020, when the Tokyo Olympics will be held. Looking back at the past, the number of foreign tourists has increased from 6.22 million in 2011 to 28.69 million in the six years since then, so it seems fair to say that 40 million in 2020 is an achievable number.
In order to meet the ever-increasing inbound demand, both the public and private sectors must work together to create a solid environment that supports foreign languages. It must also ensure that many payment methods can be used in Japan. It must also ensure that Japanese products can be purchased through cross-border e-commerce.