What is the difference between MA (marketing automation) tools and email distribution tools?

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What is the difference between MA tools and email distribution tools?
Precision is very important to get results from email delivery. We aim to improve both the quality and quantity of responses by providing information that meets the needs of people with certain attributes in the information we have collected in advance.

In contrast, even when sending emails in the same way, MA tools narrow down the target by taking into account the "behavior" of the potential customer, such as which pages of the company's website they viewed. The attribute information initially collected becomes outdated over time, but web browsing information is always up to date. By adding this latest behavioral information to attributes, MA tools enable more accurate delivery.

In addition, MA tools are also good at analyzing the effectiveness iraq whatsapp number data of your emails. For example, you can track how many people accessed the links in the emails you sent, and what pages they visited afterwards, so you can efficiently collect information that will be useful for your next approach.