Attracting visitors with the "Choose Chicago" website

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The Choose Chicago website was visited by 6.6 million people in 2016, and in 2017, this number increased by 6.75% compared to the same period, with smartphone visits increasing by 15.3% compared to the same period. The
company disseminates information via social media platforms such as Facebook, Twitter, and Instagram, and has gained a large number of followers, indicating that it places great importance on disseminating information via social media.

Chicago site

Portland's inbound tourism strategy
Portland, a city in Oregon on the west coast of the United States, is a popular city chosen as the most environmentally friendly country in the United States. It
is also known as the city of roses, with many art galleries panama whatsapp data and museums, and walking tours are held throughout the city.
"Travel Portland" promotes tourism in Portland. In order to promote Portland as a place suitable for conventions, leisure, and travel, Travel Portland is collaborating with over 750 hotels, travel agencies, restaurants, etc. to develop various promotions. The
top three countries in terms of visitor numbers to Portland are Canada, Japan, China, the UK, Australia/New Zealand, and Germany, and tourism promotions are carried out by analyzing the trends of visitors from each country. Now, let's take a look at what inbound measures for Japan are like.

Portland Photos

"Odnarotoop" promotional video
For Japan, they are promoting "Odnarotoop".
"Odnarotoop" is a Japanese pronunciation of "Portland" (Pootorando) pronounced backwards, and they have released a video for "ODNAROTOOP", a song that sings about Portland's rich nature and unique lifestyle.
In addition, with the cooperation of Hankyu Department Store, they held a "Portland Fair" for one week, where they exhibited and sold Portland beer, bags, coffee, bags, accessories, etc.