Upload it to your YouTube or Vimeo channel. Share it on your blog, post it on social media, send it out to the world in a newsletter. We’re not going to lie to ourselves – not every video goes “ viral ” . According to research, 88.4% of videos on YouTube don’t even reach 1000 views. That’s about 4.42 billion failed videos! In that case, paid promotion can help.
It will allow you to reach the relevant interest faster . You will receive information about the number of views, impressions, conversion clicks, you will find out the number of people who saw 100/75/50/25% of the video, tunisia phone number list the audience retention rate, the structure of followers. You can work strategically with this information. And all this from the audience you have selected in advance.
If you prefer raw numbers, let's look at an example:
For 7 out of 10 consumers, video is a decisive influence on their purchase
Video has 135% higher reach than a static post
Almost 40% of people trust video advertising in general
Compared to a static image, video brings a 139% increase in brand awareness
Do you have products and services that are related to children? Cars/motorcycles? DIY instructions? This way you can precisely target specific audiences , i.e. mothers, motorists and DIYers. Do you create educational, instructional and descriptive videos? YouTube is actually the 2nd largest search engine in the world and anyone can find manuals or instructions there. You can use social networks in a similar way. Make videos, and through them you can spread your brand and awareness of products and services.
Create content, choose the right ad format, and promote your videos (via thebalancesmb.com)
What are the best places for your video ad?
Video advertising on YouTube
YouTube offers the widest range of advertising options (and it doesn't have to be videos themselves, it can also be ads that appear in videos). We'll focus on video advertising. We'll talk about overlay or content ads another time. YouTube's power is enhanced by the ability to promote videos on Google 's partner sites .
You can use 6 different formats to place video ads on YouTube . These are:
Skippable in-stream ads – ads before, during or after another video, can be skipped after 5 seconds.
Non-skippable in-stream ads – same location, up to 15 seconds long, but the user does not have the option to skip the ad.
Video discovery ads – the ad appears among related videos, among search results, and also on the homepage.
Microspots – the video is limited to just 6 seconds, but cannot be skipped and can be played before, during or after the end of the video.
Out-stream ads – mobile only, run without sound and outside of YouTube – out-stream ads are used by Google partner websites and apps, appear as banners, and sound can only be activated by the user.
Masthead ads – in translation, the masthead or mast describes the location of this ad. It is right at the top of the Youtube homepage. You can only reserve this space through a Google reseller (which we can of course help you with ).
When, how and to whom the ads will be displayed, what you will pay for and what the given format is suitable for, is explained nicely by Google directly on its support page .
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