Author: Henry Charmasson , a well-known advertising and public relations specialist who develops names and slogans for products, services and companies. The material is published in an abridged translation from English.
Where can you find a really good trade name? You can't use common terms or words already used by others. You should avoid descriptions, names, abbreviations, names that can be confused with existing ones, as well as those that can cause slovenia whatsapp data associations in the language of any country in which your product will be sold. What is left as material from which to create a good trademark? The answer to this question is simple: everything else!
Before we describe the methodology for selecting or creating business names and help you understand the most important characteristics of such names, let's analyze a few outstanding examples.
Greyhound
The Greyhound service mark designates the transportation services provided by several bus lines operated by the Greyhound Corporation. The origin of the name has been the subject of dispute both in and out of court among several claimants to the role of the first holder of the name in the field of public transportation. According to one version, the name was first used by a manager of a Wisconsin bus service in the early 1920s. The service had two stretched-tour buses, and the manager is said to have overheard a bus station owner in Fond du Lac, Wisconsin, remark that the buses looked "just like greyhounds."
The Anatomy of a Successful Brand
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