Evaluate the results

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For prioritization, we recommend using another column in the table called Priority with a rating of 1–5 stars. Five stars means the highest priority. This is typically given to:

main page,
pages of the most important services,
core category pages,
pages with the most traffic according to Google Analytics.
Lower the priority as the page becomes less important to your business and in terms of traffic according to Google Analytics. Then sort the table by highest priority and start working on the most important one .


6. Plan your work
Do you use a project management tool like Basecamp, Asana, Freelo, or others? Create a dominican republic phone number data new project called “Content Improvement Based on Content Audit” and carefully list all the tasks that came out of the audit.

Assign each task to someone, set a clear deadline, and describe to your colleagues what they are supposed to do. We recommend planning activities even if you will be doing them all yourself.

7.
You invest time and money in a content audit, so don't forget about its final part, which is the evaluation of the results. Whether you do it for yourself or for other people in the company.

For your first content audit, compare the status before and after the changes , i.e. what you were achieving before the audit and what the situation is now. From our experience, it is good to set a hypothesis or subjective estimate at the beginning and determine the metrics against which you will evaluate the audit over time.