The plan will also be useful for:
social media specialists / managers of company profiles on social networks,
copywriters,
correctors,
email specialists,
graphics,
video editors,
PPC specialists,
SEO specialists.
However, a publishing plan can be used not only by your internal team, but also by cambodia phone number data your clients, who will be able to stay informed about what is happening in their marketing. Check out our tips on how to effectively manage content creation .
How to create a publication plan?
When creating it , base it on your marketing or content strategy and other data. You can get, for example:
from keyword analysis,
from competition analysis,
from persons,
from the purchasing cycle,
from a workshop or customer survey,
from content gap analysis.
Then determine the period for which you want to prepare the plan . We recommend:
a framework annual plan, which will be indicative only,
a more detailed quarterly plan that will reflect the specifics of the given season,
and a specific monthly plan.
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