Why aren’t your website visitors converting into new customers? Simply because they’re not finding some important information. If you’re wondering what elements you should include on your website, read this article carefully. I’ll show you some specific examples and give you some tips to help you convince your customers more easily.
Before you start planning your website elements
Let's say you want to buy a car from someone. You find a nice ad and arrange a meeting job seekers data with the owner. How do you imagine the meeting going to be?
Version A: The owner talks about the car in two sentences and doesn't let you look inside.
Version B: You know every detail and can examine the car from every angle.
It’s obvious, right? When you’re about to spend your money, you want to know as much as possible. You want to minimize risk and understand the bigger picture. Customers who are considering doing business with you feel the same way. Your website is like an encounter with you.
Unfortunately, most websites from graphic designers, programmers, editors, and other creatives often look like a minimal version of this encounter. Customers only get a few general things and don’t fully understand what they’re buying. This is a huge turn-off for potential customers and can be the reason your online store doesn’t sell .
6 must-have elements on a website
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