Last but not least, pay attention to your email list and don't be afraid to remove inactive customers. They unnecessarily reduce your open and click rates , and they may also contain invalid addresses, which increase your bounce rate . All of this then reduces your reputation and consequently your deliverability . Some emailing tools can automatically remove addresses from the list that repeatedly fail to deliver emails (for example, Drip ).
For different types of emails (corporate, transactional, marketing), use addresses created specifically for that purpose and also consider a 3rd-level domain .
Test deliverability before sending an email
Before you start sending out emails, it's a good idea to test how they will be judged by email albania phone number data clients' spam filters. Some emailing tools allow this testing in one of the last steps of creating a newsletter.
In SmartEmailing, you can perform the check within the Preview function:
Preview feature in SmartEmailing
The result of a spam test might look like this:
Spam test result in SmartEmailing
In Ecomail you will find the Testing section directly:
Testing features in Ecomail
Spam test results in Ecomail
If your tool does not have an antispam function, use the Mail Tester application (free), for example. Simply send a prepared message to the specified address and then press a button to get a rating and therefore an idea of what the problem may be . The assigned pictogram clearly shows you your chances of passing the spam filter.