Mistakes and successes in working with bloggers: what should be taken into account for effective cooperation

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Collaboration with bloggers is a powerful promotion tool if used wisely. Without a clear plan and understanding of the nuances, you can lose your budget without achieving your goals. We at WOWBlogger have collected real cases and anti-cases from practice to help you avoid common mistakes and create an effective strategy.

What tasks do bloggers solve?
Working with bloggers helps achieve various goals, from attracting new clients to strengthening the brand image:

Attracting traffic and subscribers. Bloggers can significantly increase the flow of users to a website or social networks. Example: a challenge involving a blogger brought 5,000 new users to the company's website in two months.
Lead and sales generation. Bloggers not ghana whatsapp data attract attention, but also motivate to buy. Example: a micro-blogger with 20,000 subscribers ensured a 25% increase in sales thanks to a promo code.
Creating content with the product. Bloggers organically integrate the product into their materials, like in reviews or life hacks. Example: a food blogger used a blender in her recipes, which increased sales by 18%.
Increased brand awareness. Blogger campaigns make your brand visible to a wider audience. Example: A fashion blogger with a million followers ran a contest, increasing brand awareness and followers.
Which platform to choose?
The most effective advertising campaigns with bloggers are now most often conducted in Telegram. One of the main reasons is the migration of the audience from other platforms:



Bloggers, like their subscribers, also continue to migrate to Telegram from other platforms:



Telegram is becoming increasingly popular for influencer marketing due to the migration of audiences from other social networks. But the choice of platform depends on your goals - test different options to find the best one.