A long-term plan is developed using a content marketing strategy. This includes a concept for the approach and distribution of the content. Regular analyses and optimizations also play a role in content marketing. You have various options when creating and distributing your content:
Blog
As already mentioned, blog articles are particularly suitable for presenting your expertise. Regularly publish articles on your specialist area and ensure that your professional explanations help your customers to find solutions. Since content production for this is constantly associated with effort, you should avoid mistakes when blogging !
Website
Your website is the central place on the spain whatsapp data Internet to present yourself and your company authentically. Here you have the opportunity to talk about your company, your products or services. With an FAQ section you can answer your customers' most common questions directly on your website.
Content offers, often also called content offers, are content that is made available to your customers free of charge in exchange for their contact details. This creates a classic win-win situation: you gain a new lead and the customer receives information that will help them.
Possible content offers are:
case studies
checklists
demo or test access
diagrams and infographics
e-books
guidelines
mailings and newsletters
expert discussions
mini-courses
counselor
studies
videos
online training courses
white paper
individual analyses
Spread your content via social networks
The social media sector is very diverse, so you should carefully consider which platforms are suitable for your customer base, rather than randomly using all the available channels. In the B2B sector, LinkedIn and XING are particularly important, while in B2C it is mostly Facebook and Instagram. Make it a point to have a well-thought-out strategy and consider which content is important for which channel.
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