All marketing and sales threads converge in HubSpot CRM. This means all data, e.g. from website visits, interactions with emails, booked meetings, phone calls, open offers or sales tasks. This provides a very transparent overview at the level of a lead - i.e. a person.
For ABM – and thus for work at the account level – HubSpot also offers a number of special functions, which we will now look at.
How do I make a company peru whatsapp data a target account in HubSpot?
Contacts, i.e. people, can be created manually in HubSpot, scanned using the business card scanner in the HubSpot app or - in the ideal scenario - recorded using a lead form on a landing page or website. In the latter case, a company record is automatically created (provided the email address does not come from a free email provider).
This company data set is the most important foundation and starting point for ABM.
Of course, companies can also be created manually as a new data set if you actively research new target accounts and add them to ABM.
Find target accounts among website visitors
HubSpot has a dedicated area called the Prospects Tool that tracks website visits from companies with a fixed IP address. This also makes it possible to find accounts for which there is no lead in the CRM yet.