Unless you’ve been living under a rock, you’ll know that video has been a great tool for sales professionals for a few years now. In fact, it accounts for three-quarters of all internet traffic , and that number is projected to continue to grow over the next few years.
For businesses, there are several ways they can benefit from using video in their marketing. Videos not only put brands in front of audiences, but they also help them tell a story.
But if you are still not completely convinced, here are some facts that will probably make you change your mind:
Video traffic from 2014 to 2019 increased from 64% to 80% of all Internet traffic.
A study by Forbes magazine showed that 90% of digital sales professionals afghanistan phone number list are already using video as part of their strategy.
When videos are included on a landing page, users stay engaged with the content for longer.
On average, users spend 88% more time on a website that contains video.
59% of marketers agree that it's the type of marketing content with the best ROI .
Teams that use video in their sales process win more meetings when they include this type of content.
video-marketing-hubspot
What kind of video can I make?
Now that you’ve seen how the data shows us the effectiveness of video in supporting your marketing strategy, we need to see where to start.
To use a video aimed at sales and capturing leads, we must take into account which phase of the sales funnel or flywheel we are in. Depending on each phase, we can use a series of contents that best fit:
Attract : If we are more interested in attracting leads, we can use explanatory, service or product videos . Even brand positioning videos, such as corporate or recognition videos , are often helpful for new leads.
Interact : If we detect that we are not converting and advancing in the purchasing process, we can always use audiovisual content focused on product demos, testimonials, interviews with experts or success stories to generate trust .
Delight : If, on the other hand, once we see that the customer has liked our product or service and we want them to buy again or even recommend us, we can choose to offer them videos aimed at getting the most out of their purchase: step-by-step, animated videos or even events or live broadcasts about news related to their purchase.
As you can see, there are many different video styles that can be used in the sales process, especially when we are already in a commercial phase.
Specifically, we can see what type of video would help us generate leads that become future clients. To do this, and taking into account the current situation where face-to-face business relationships are reduced, we explain three types of video that can help you in this phase:
1. Personalized videos
It basically consists of getting in front of the camera, introducing yourself to your potential clients, talking to them directly and showing them a bit of your personality. They are perfect for connecting with them on a more human and personal level.
2. Video Screenshot
This is great for connecting better with your prospects . For example, let’s say you’ve seen a post they’ve written on their blog, you could generate a video by recording the screen with that content and highlighting the key points you think are relevant to what you’re selling.
3. Micro-demo
You can always schedule demos or presentations with your potential client. Offer short audiovisual clips or micro demos lasting two minutes. The goal is to show your solutions or products, see how it works, and explain how your leads could benefit.
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