In the digital field, "online games" account for a large share

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The largest BtoC-EC market in the digital field is "online games" with 1,449.4 billion yen, up 3.0% from the previous year.
Next is "electronic publishing" with 278.3 billion yen, up 7.57% from the previous year, "paid video distribution" with 147.7 billion yen, up 12% from the previous year, and "paid music distribution" with 64.5 billion yen, up 12.51% from the previous year.
In the "digital field", online games have an overwhelming share of 71.1%.
In 2018, the existence of pirated sites became a social problem, and measures such as crackdowns on illegal sites were taken, which seems to have maintained the expansion of the market size.
In particular, the "ABJ mark" was put into operation on November 30, 2018, and with this mark, consumers can use electronic publications after recognizing that the content they are using is appropriate.
The "ABJ Mark" is a trademark that indicates that the displayed e-bookstore or e-book distribution service is an official distribution service that has obtained permission to use content from the copyright holder.

abjmark"ABJ Mark"

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Top 20 rankings for famous and major EC sites and online sales
The Japan Distribution Industry Newspaper, released morocco whatsapp data on January 1, 2019, announced the "Top 400 EC Sites and Online Sales Rankings for 2018." Here we take a look at the top 20.
The ranking includes both BtoC and BtoB, but if we look only at BtoC, Amazon is at the top with 850 billion yen, followed by Japanet Takata with 192 billion yen, Jupiter Shop Channel with 163 billion yen, Yodobashi Camera with 114 billion yen, and Dinos Cecile with 113.8 billion yen. Amazon has
been at the top for 12 consecutive years, and recorded its highest profit ever last year. This ranking does not include EC malls such as Rakuten and Zozotown.
The businesses in the top 10 have shown an average increase of 9.8% compared to the previous year.
The companies that have grown significantly compared to the previous year are "FANCL," which sells cosmetics and health foods, at 36.3%, and "UNIQLO," which sells fashion, at 29.4%.
The reason for Uniqlo's increase can be attributed to the success of measures that combine e-commerce, such as an increase in app membership and free shipping and in-store pickup services, with its physical stores across the country.