Three key points for inbound tourism measures at the 2019 Rugby World Cup

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The 2019 Rugby World Cup is one of the world's three biggest sporting events, and will be held over a long period of time, attracting wealthy people from Europe, the US, Australia, and other countries. The previous tournament in England also had an economic ripple effect of approximately 333.2 billion yen.
In light of the above, the following three points will be key when considering inbound tourism measures.

1. Target Europe, America, and Australia
According to data from the Japan Rugby Football Union, the top 10 rugby players in the world are South Africa with 530,393 people, followed by England with 359,447 people and Australia with 273,095 people. Japan is the only Asian country to rank 9th in terms of rugby players.
It is important to take measures with the expectation that rugby fans from these top 10 countries will visit Japan.

South Africa: 530,393
England: 359,447
Australia: 273,095
France: 272,792
New Zealand: 155,934
United States: 124,726
Fiji: 122,489
Argentina: 109,357
Japan: 109,312
Ireland: 103,044


A unique characteristic of Australians and New Zealanders lebanon whatsapp data known as rugby powerhouses, is that they drink a lot of beer, and it seems that they usually watch the game with a beer in hand. There is also data that shows that rugby fans drink more than six times as much as soccer fans.
For rugby fans who drink a lot, local beers such as sake and wine, as well as local sake breweries and wineries, should be promoted.

2. Prepare activities for long-term stays
It is also important to prepare experiential activities for spectators who have a full day until the next match when there are no matches.
Rather than sightseeing around on their own, it would be a good idea to provide spectators with a one-day, "trusted experience" plan, meaning activities that they can enjoy all day once they have signed up.
For example, the key would be to provide tourism services in the form of uniquely Japanese "experiences," such as the uniquely Japanese tea ceremony, kimono, flower arrangement, and ninja experiences.

3. Implement effective promotional measures
Finally, it is important to effectively promote the event. It is necessary
to make spectators aware of tourist attractions, experience plans, products unique to the tourist destination, food and drink, accommodation, and other services, and to encourage them to visit tourist attractions, eat and drink, and purchase products and services.
Promotional methods include registering and disseminating information on tourism portal sites and local tourism sites, building multilingual websites, distributing multilingual pamphlets, and developing promotions tailored to the target audience through social media such as Facebook and Instagram, and YouTube.
The Rugby World Cup 2019 will last for 44 days. There is a good chance that spectator demand will be captured not only in the stadiums where the games are held, but also in the surrounding areas and travel routes.
According to a survey, over 60% of British people who are interested in rugby responded that they are interested in traveling to Japan during the World Cup. In other words, they want to enjoy sightseeing in Japan while watching rugby.