Three new Google Shopping Ads features coming this year

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(1) New feature that enables shopping directly from Google image search results
On March 5th of this year, it was announced that a new function is being tested that allows users to display ads from their search results and make purchases directly from those ads.
In the sample screen, when the user enters the search query "home office," multiple products that can be purchased within sponsored ads are highlighted in the "images" menu of the search results, and when the user taps on the price tag, details such as the price, brand, and other product information are displayed.


Users can tap the price tag to check the product site and place an order directly. It's exactly the same as the shopping features on Instagram and Pinterest.
Google is aiming to attract more e-commerce businesses by enhancing its shopping features and tools. It has not yet been announced when this new feature will be made available to the public.



(2) What are "Discovery Ads" that appear on three latvia whatsapp data delivery surfaces, including Gmail?
"Discover Ads" are ads that can be displayed on three delivery surfaces on smartphones: "Discover Feed," "YouTube Home Feed," and "Gmail."
In "Discover Feed," they are displayed directly below the search box according to the content of the user's search query.
The ad format is a type of native ad, and clickable text and buttons are not allowed in the image format. The only thing that can be tapped is the "Follow" button at the top, which transitions to the content when tapped.
"Discover Ads" deliver ads that are highly relevant to the user's information based on information such as the user's search history, video viewing history, location information, and website browsing history.
The registered ad material is automatically generated into creative suitable for the delivery surface, and is automatically optimized and delivered based on performance. The specific release date for these ads has not yet been decided.