What do consumers want from e-commerce sites?

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The EC (BtoC) market size in 2018 was 17,984.5 billion yen. Of that, the product sales sector was 9,299.2 billion yen, a high growth rate of 8.12% compared to the previous year. The product sales sector includes
"clothing and clothing accessories," "household appliances and AV equipment," "miscellaneous goods and furniture," "books, video and music software," and "food, beverages, and alcohol." In
this sector, the largest EC market size was "clothing and clothing accessories" at 1,772.8 billion yen.
In September, the Mail Order Newspaper published the 2019 EC Sales Ranking Top 30, which focuses on product sales.
Amazon remains the leader in the top spot, with Yodobashi Camera in second place being considered.
In addition, on October 2nd, the survey trends on "shopping channels," which are supported by the Hakuhodo Shopping Research Institute, were also published. This time, we have summarized the latest EC site sales rankings and what consumers want from EC sites.


Top 10 E-commerce Sales Rankings (2019)
The "Monthly Online Sales" issue of the Mail Order Newspaper jordan whatsapp data released on September 25th, published a sales ranking of 300 companies.
Looking at the top ten, first place was Amazon Japan with 1.5281 trillion yen, second place was Yodobashi Camera with 121.277 billion yen, third place was ZOZO with 118.45 billion yen, fourth place was Bic Camera Group with 86 billion yen, fifth place was Uniqlo with 63.063 billion yen, and sixth place was AEON with 62 billion yen (Monthly Online Sales Estimate).
In terms of the rate of increase or decrease, the increases for Uniqlo, Bic Camera, and ZOZO are notable. Uniqlo has made a big leap forward from not being in the top 10 last year.
Looking at EC sites other than the general Amazon, it can be inferred that products in the fashion, home appliance, and electrical appliance categories are being purchased, mainly by people in their 20s and 30s.

2019 EC Ranking

It seems that the use of smartphones rather than PCs for purchasing products on EC sites is becoming more common.
According to a consumer survey conducted by Nielsen Digital Inc. and published on October 29th, the device used for purchasing products seems to have shifted from PCs to smartphones. Let's take a look at the results.