When it penalizes, Google imposes a total embargo

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The start of the year was very eventful on the SERPs, all shaken up by the sum of a multitude of small Google updates which came to more than titillate our SEMrush Sensor , with an exceptional volatility of 9.4 on the Richter scale.


SEMRUSH SENSOR
Not content with this thunderous start to the year, Google has found nothing better than to launch a whole series of micro-updates that should bring new upheavals in the SERPs at the beginning of April. In reality, several small-big new features that should spread out over the spring and complicate our lives a little!
SEO specialists are a bit lucky in their misfortune, these major updates have already been identified and - for the most part - confirmed by Google's top authorities. We urgently take stock of the situation and the major changes in terms of ranking factors!


volatility SERP SEMRUSH march
MART, even further in intention
Encouraged by the convincing results of BERT, launched in October 2019, Google should very soon announce the birth of its little sister MART, for Multi Artificial Rotating Translation, quite a program.

Behind this high-sounding name lies a crucial update of BERT, itself an evolution, it should be remembered, of good old RankBrain, Hummingbird and Steppenwolf. These are all natural language belarus phone number data processing algorithms based on artificial intelligence and machine learning to better understand the content offered by sites and user queries...

So what's new with MART? It's quite simple: where BERT relied on the analysis of connections between words to understand long and conversational queries, its little sister should be able to take into account queries that seem absurd at first glance and transform them into perfectly understandable queries .

Particularly useful with the growing number of voice searches, MART could therefore manage to understand incomplete or at least imperfect queries, to the great delight of Internet users. No site optimization would therefore be (just like BERT) either possible or desirable to welcome MART into this vast world.