Branding through videos such as "Amazon Live"

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This year, live commerce has been used as a new e-commerce sales method in the Chinese e-commerce market to attract many customers and increase e-commerce revenue.
Amazon also significantly updated "Amazon Live," which it had been running since 2017, and released it in July 2020.


The key point is that influencers can sell Amazon products through live commerce and can receive referral fees.
Furthermore, live streaming is not limited to beauty and fashion, and in the future, live streaming channels covering many categories will likely appear.
This "Amazon Live" service has not yet been rolled out in Japan, but it will likely be released in the near future.

In addition, embedding "product videos" instead of denmark whatsapp data product images is becoming more common.
With the spread of 5G, the usefulness of embedding videos and utilizing live commerce is certain, and it is a field that is likely to become even more widespread in the future.

(3) "Life" opens store on "Amazon.co.jp"
Amazon and Life Super Collaboration

COVID-19 has also accelerated the use of online supermarkets.
In April, when COVID-19 infections began to spread in the United States, Amazon's online grocery sales surged, and the company had to make customers wait to buy groceries, shortened the opening hours of its brick-and-mortar stores, and shifted to online orders. In addition, the company increased its online staff by 60%, improving its ability to process online orders for groceries and other products.

Japan does not yet have the American AmazonFlesh (a physical store that sells groceries, fresh produce, and daily necessities), but in October, major food supermarket chain Life opened a store on Amazon.co.jp, making it possible to purchase thousands of products, including fresh produce and prepared meals, online.


This is a service for Amazon Prime members, and by opening a "Life" store on the "Amazon.co.jp" site, customers can now order online using the "Amazon.co.jp" website and the "Amazon Shopping App" in addition to the existing "Prime Now" app.
The service area is limited to seven wards in Tokyo, but the sales area is scheduled to expand gradually.