What is the reliability of an EC site that acquires new customers?

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Since the COVID-19 outbreak, the number of opportunities to purchase products from EC sites has increased dramatically, and the number of businesses that have built EC sites to make them the pillars of their new businesses is also on the rise.
As the number of businesses increases, e-commerce brands will proliferate, and independent EC sites will be exposed to fierce competition, making it difficult to acquire new customers, and acquiring new customers will become an important goal. This is especially true for EC sites that sell high-priced items.
In order to acquire new customers, it is important to gain the "trust" of consumers through the content of the EC site.
Especially in the case of cross-border EC, overseas users have many concerns, such as "Is this product genuine?", "Is this a fraudulent site?", and "Will the product arrive?".
Online shops must first clearly show from the top page that they are a trustworthy, safe, and secure site.


This time, we have summarized what kind of sites are untrustworthy and what is necessary for a safe and secure EC site.
There are quite a few EC sites that are not in place, so it would be a good idea to check your own EC site once.


What is an untrustworthy e-commerce site?
According to the survey on "Why do you hesitate to cameroon whatsapp data order from an EC site?" (see figure below), the largest proportion of respondents was distrust of the operator (44.41%), followed by lack of product information (40.37%), shipping costs (20.18%), and the hassle of inputting information (4.40%).





Here we will explain the distrust of operators and lack of product information.

(1) Distrust of the operator
It is fatal if the operator information cannot be read from the site.
If there are no "Inquiries" or "Company Overview" menus on the top page, or if the menus do have details on the pages you navigate to, this will create a feeling of distrust.
Furthermore, if the payment screen only accepts card payments, this raises concerns that this could lead to information leaks.
E-commerce sites need to clearly state company information and be transparent so that the faces of the operator and staff can be seen.

(2) Insufficient product information
It is difficult to decide how much product information to include, but the basic information you will need is as follows:

Main photo, sub photo
Product Specifications
Product usability
Stock information
Regarding returns
Expected delivery date
Shipping fee available
Product Review
There are also many examples of EC sites that have seen a significant increase in sales by inserting videos showing product usage as content.