March 25, 2024
Alexia Peytoureau sitting on a stool and checking her phone.
Table of contents hide
1 The objective of digital marketing or not: to make your business known!
2 Why use multiple digital marketing channels?
3 A web editor does not act on all your digital marketing
4 In short, use the tools of digital marketing
In the previous episode, I explained to you that a web malaysia whatsapp editor alone will not make you rank first on Google . In the same vein, a website alone or a blog alone will not allow you to obtain all the visibility you need on the internet .
As the saying goes: "you shouldn't put all your eggs in one basket" . To succeed and make a place for yourself in the ruthless world of the internet, it is essential to integrate multiple channels and activate multiple levers in your marketing strategy .
The goal of digital marketing or not: to make your business known!
To promote your business, you normally use two means: online and offline .
The offline strategy is divided into several channels:
word of mouth,
business cards,
the flyers,
radio, television or poster advertising,
the platelets,
SMS…
The online strategy is also divided between several channels:
social media,
your website optimized for SEO,
your blog,
emailing,
the provision of white papers…
Depending on your clientele, you will favor one means over another, one channel over another, hence the importance of knowing your persona well (but I can already tell you without risk of being wrong that you will use digital communication every time).
Remember that a marketing strategy is thought of as a whole . It must be established from the very beginning of your brand, as soon as you have established your brand identity and your persona.
We don't start communicating on social networks, for example, just because it's trendy, because everyone is doing it or because your 15-year-old cousin advised you to do it. We first establish the best way to communicate and the message to convey online and offline for relevant and coherent web communication.
Why use multiple digital marketing channels?
Obviously, here, I'm talking about my specialty, digital marketing. Traditional marketing works hand in hand with online marketing. But for small businesses, you have every interest in using digital marketing, which is much more economical, to stand out from the crowd (but that's another vast subject).
In digital marketing, there are many things and it is better to diversify to succeed.
Let's draw a parallel. Let's say you are looking for an apartment.
If you just look at private ads on Le Bon Coin without knowing what you are looking for, you will never find anything.
You will first need to define: your preferred neighborhood (for example Chartrons-Jardin Public in Bordeaux), the size of your apartment (T2, T3, minimum 60 m2), your requirements (balcony, parking, exposure, stone building, etc.), your budget (maximum €900), etc.
Already, you will have more chances of finding the rare pearl by searching on Le Bon Coin. But if you only stick to the good deals site, you risk taking a long time before finding your apartment.
Whereas if you talk about it to your acquaintances, post a message on Facebook, join private groups on social networks, go to agencies... You increase your chances of finding it quickly!
It's the same on the internet.
If you just have a showcase website, it will take time before you appear on search engines. Whereas if you use all the tools available, your visibility will increase more quickly and with it, your sales and your turnover.
Blog articles help improve your SEO in the long term.
Social networks allow you to share your latest news and create a special connection with your target audience (be careful to choose the networks on which you are present).
Advertising campaigns on social networks or purchasing keywords on Google allow you to acquire traffic in the short term.
Newsletters have the advantage of building customer loyalty.
White papers allow you to expand your newsletter subscriber list (be careful to choose topics that are interesting to your target audience)…
A web editor does not act on all your digital marketing
The web editor is a “tool” in your online marketing strategy.
A web editor specializing in marketing can help you :
Create a strong brand identity,
Define your persona,
Establish your online and offline communication strategy.
But he will not take care of all the marketing. The visual identity is reserved for the graphic designer/artistic director, part of the online communication will have to be entrusted to a social media manager and the creation of the website will have to go through a web developer and an SEO consultant .
On the other hand, he will be able to take charge of the writing of:
Your site pages: home, secondary, about, product sheets, sales pages, etc.
Your blog posts ,
Your white papers,
Your newsletters,
Your crowdfunding campaigns…
In short, use the tools of digital marketing
When it comes to communication, think global!
Multiply the ways you find customers with the tools available to you
The editor is a "tool" that you need but remains a tool among others. Don't bet everything on him!
