On-page optimization for SERP features

[sharminakter]

The benefits of SEO
But what are the main benefits of SEO that you need to know to determine where to invest your marketing budget?

Organic SEO can be one of the most cost-effective ways to improve your site's visibility and can put you right in front of your target consumers and customers when they search for businesses like yours.
Organic clicks are free , and won’t cost you a dime. Sure, it requires an investment of time and resources, but there are no “click” costs like there are with a PPC campaign. Good SEO is free traffic.
Once you achieve good rankings through an SEO strategy, you can expect to see lasting results . Your business is in front of potential customers 24/7, whereas PPC ads often stop showing when the budget runs new zealand telegram data or when you have specified to do so at less profitable times of the day.
Organic SEO generally means more stability . Your rankings should remain relatively consistent if you optimize your site properly. Advertising positions (PPC) can fluctuate much more depending on your competitor’s bidding strategy.
When it comes to running ads, you’ll be more likely to spend your budget on middle- or bottom-of-the-funnel keywords to drive conversions as quickly as possible. At least, that’s often the case for businesses that are working with limited marketing budgets. But when it comes to SEO, you can create content that targets each different stage of the funnel without having to pay for every click.
In most cases, SEO is a more cost-effective channel than PPC in the long run , as the costs of hiring an agency or a team usually remain very similar, even if traffic and conversions increase. This is not the case with PPC, as you pay for each click.
On average, Google organic results attract more than ten times more clicks than paid results, according to a 2019 study by SparkToro . This means you get a higher volume of traffic to your website without worrying about ad spend.
The Disadvantages of SEO
But with the pros come the cons, and here are some of the reasons why SEO isn't always considered the right strategy for every business: