Apply compelling text to your templates and models

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Below is a great example of an email marketing campaign that uses segmentation. Huel looked at their regular customers and identified those who hadn’t tried their latest product. Knowing that these customers already trust their brand, they used a simple communication to create an effective and personalized email campaign.


Personalized email campaign that targets existing customers who have not yet purchased a particular product.
Also, if you’re wondering if setting up segments is hard – no, it’s not. Here’s how you can create a segment of people who have purchased a specific product from your store:


Use ecommerce data to segment your audience based kenya phone number list on the specific product they purchased.
Ecommerce emails often focus on beautiful images and flashy design. But that's not all there is to successful email strategies. The newsletter text is just as important. So you need to pay close attention to it.

First, start with your subject line. More than half of all email recipients base their decision to open an email on this single factor.

Then continue with the preheader, the header and the call to action buttons.

All of these should reinforce your message and help you get more sales for your online store.


For a guide to copywriting, consider checking out this guide by Joanna Wiebe on how to write newsletters that get read, opened, and clicked on . It’s packed with email marketing tips that will help you write more compelling copy for all elements of your message.